Precoa, a leader in preneed sales and marketing with a focus on helping families prepare for and achieve the final wishes of their loved ones, has announced the acquisition of Everplans from its parent company National Guardian Life Insurance . Everplans combines a website and mobile app designed to help its users create, store, and share critical information for each stage of their adult lives, including end-of-life plans.

The seed of many ideas is personal experience, and Everplans’ origin came from a tragic accident in the family of one of its founders. Like many others, we have personal experience with a parent who passed with great intentions and limited organization in their personal affairs. Everplans is not just a company we were proud to represent; its product is one we have and continue to recommend to friends and colleagues. You should have one too.

The trajectory of most startups is never smooth, and Everplans was no exception. Their continued progress is very much due to the determination, talent, and perseverance of founders Abby Schneiderman and Adam Seifer, who led the company through busted funding rounds, COVID, and shifting preferences within strategic partners. It was true pleasure to work alongside Abby and Adam, as well as NGL executive Marita LaChapell, as exclusive financial advisor to NGL in their sale of Everplans to Precoa.